Case Study: GDPR Consent Platform on AWS for a Leading AdTech Firm

Overview

VerticalServe, a renowned consulting company, was approached by a leading AdTech firm to develop and implement a GDPR Consent Platform on Amazon Web Services (AWS) to track user cookie consent across multiple publishers. The objective was to ensure compliance with the General Data Protection Regulation (GDPR) and Cookie Law, enabling the adtech firm to maintain transparency and protect user data.

Challenge

The AdTech firm required a solution that could manage user consent and preferences while providing a seamless experience for the end-users. The primary challenges included:

1. Complying with GDPR and Cookie Law regulations across multiple publishers.
2. Developing a scalable and efficient JavaScript library to manage consent collection.
3. Creating a secure NoSQL database to store user settings and preferences.
4. Implementing change logs to track user acceptance and modifications.
5. Designing a user-friendly UI for search and reporting functionalities.

Solution

To address these challenges, VerticalServe designed and implemented the following solutions:

1. GDPR and Cookie Law Compliance:

VerticalServe ensured that the platform adhered to GDPR and Cookie Law requirements by providing clear and easy-to-understand cookie notices, obtaining explicit user consent, and allowing users to manage their preferences.

2. JavaScript Library:

A lightweight and efficient JavaScript library was developed to manage consent collection across various publishers. This library facilitated seamless integration with the publishers’ websites and ensured that user consent was collected and managed effectively.

3. NoSQL Database for User Settings:

VerticalServe implemented a secure and scalable NoSQL database on AWS to store user settings and preferences. The database was optimized for high performance, ensuring that user data could be quickly retrieved and updated as needed.

4. Change Logs:

To track user acceptance and modifications, VerticalServe introduced change logs, recording every user action related to cookie consent. This functionality enabled the AdTech firm to monitor and analyze user behavior and maintain a comprehensive audit trail.

5. User Interface (UI):

A user-friendly UI was designed for search and reporting purposes, allowing the adtech firm’s administrators to easily access and manage user data. The UI featured advanced search filters, customizable reporting options, and detailed analytics on user consent.

Results

The implementation of the GDPR Consent Platform on AWS by VerticalServe resulted in the following outcomes for the adtech firm:

1. Improved Compliance:

The platform ensured adherence to GDPR and Cookie Law regulations, minimizing the risk of penalties and fines.

2. Enhanced User Experience:

The transparent and user-friendly consent collection process led to an improved experience for end-users and fostered trust in the adtech firm’s data handling practices.

3. Scalable and Efficient System:

The AWS infrastructure, combined with the NoSQL database and JavaScript library, provided a scalable and efficient system capable of handling high volumes of user data across multiple publishers.

4. Comprehensive Audit Trail:

The change logs and reporting features allowed the adtech firm to maintain a detailed audit trail of user consent, facilitating analysis and compliance checks.

5. Increased Operational Efficiency:

The user-friendly UI and advanced search capabilities enabled the adtech firm’s administrators to manage user data more effectively, increasing overall operational efficiency.

In conclusion, the successful implementation of the GDPR Consent Platform on AWS by VerticalServe enabled the adtech firm to achieve compliance, improve user experience, and streamline their data management processes.

About:

VerticalServe Inc — Niche Cloud, Data & AI/ML Premier Consulting Company, Partnered with Google Cloud, Confluent, AWS, Azure…50+ Customers and many success stories..

Website: http://www.VerticalServe.com

Contact: contact@verticalserve.com

Successful Case Studies: http://verticalserve.com/success-stories.html

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