AI Driven Policy Renewal Process

VerticalServe Blogs
5 min readOct 29, 2024

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The policy renewal process is essential in the insurance industry, allowing insurers to reassess risks, update terms, and ensure that coverage aligns with the client’s needs. With AI-driven underwriting workstations, insurers can streamline the renewal workflow, leverage automation for efficiency, and make data-driven adjustments. In this post, we’ll cover the step-by-step renewal process, how an AI-enabled underwriting workstation supports key tasks, and where specific functionalities, like automated reminders, reports analysis, and flag handling, bring added value.

Step-by-Step Policy Renewal Process with AI Support

1. Automated Renewal Reminder and Initial Notification

Objective: Prompt clients to begin the renewal process well in advance, giving them ample time to discuss updates and needs with their broker.

AI Functionality: AI automatically triggers renewal reminders, scheduling them 60–90 days before the policy expiration date. The system can send customized reminders with renewal instructions, outstanding documents required, and contact details.

Example: For a commercial property insurance renewal, the AI system sends a reminder email to the broker and client, outlining the renewal deadline, required documents (e.g., updated property valuation reports), and any new policy options.

2. Data Gathering and Report Analysis

Objective: Collect and review historical performance and risk data to assess the client’s renewal terms.

Applicable Reports:

  • Account Performance Review (APR): Summarizes premiums, claims paid, and overall account profitability.
  • Claims Management Report (CMR): Provides details on open and resolved claims, claim status, and claims frequency.
  • Loss Run Report: Lists the history of claims filed by the client, showing frequency, severity, and total costs.
  • Risk Assessment Report: Evaluates exposure based on industry, loss trends, and updated risk factors.

AI Functionality: AI can auto-generate these reports, extract key metrics, and display risk indicators on the workstation, allowing underwriters to spot patterns without manually opening and reading each document.

Example: AI identifies that a manufacturing client’s Loss Run Report shows a pattern of frequent equipment damage claims. This insight triggers the underwriter to discuss preventive measures and potentially adjust policy terms.

3. Coverage and Risk Assessment Review

Objective: Assess if the current coverage matches the client’s updated needs and industry standards, and address any new risks.

AI Functionality: AI-driven risk analysis tools flag any high-risk areas based on past claims, and the underwriting workstation suggests changes in coverage, limits, or exclusions. Machine learning algorithms compare similar accounts to recommend appropriate coverage adjustments.

Example: The system flags a trucking company client with frequent roadside assistance claims and recommends an increase in liability coverage and a discount for adding a vehicle maintenance rider to reduce future claims.

4. Handling Flags and Notifications

Objective: Address specific risk areas or policy elements that may require special attention.

Common Flags:

  • Punitive Damages: Alerts for policies where punitive damages were previously awarded in claims.
  • High-Risk Activity: Triggers for industries with inherently high risks, such as construction or aviation.
  • Regulatory Compliance: Flags for policies needing strict adherence to state or federal regulations.
  • Claims Frequency: Identifies clients with frequent claims, suggesting potential adjustments or additional deductibles.

AI Functionality: The workstation uses natural language processing (NLP) to scan claims notes and identify mentions of issues like punitive damages or legal proceedings. These cases are automatically flagged, and senior underwriters are notified.

Example: AI flags a manufacturing client with multiple claims related to chemical spills. It suggests adding exclusions for specific high-risk activities or raising premiums to cover additional exposure.

5. Automating Renewal Submission and Proposal Generation

Objective: Finalize the renewal terms and submit the proposal to the client or broker for review.

AI Functionality: The workstation can auto-generate the renewal proposal based on reviewed data and customized adjustments. AI tools can populate key fields, add recommended changes, and apply any rate adjustments, generating a PDF or digital proposal with a summary of coverage changes.

Example: After the underwriter’s review, AI auto-generates a renewal proposal with an updated premium for a logistics company client, listing coverage adjustments for new routes and a suggested maintenance discount.

6. Client and Broker Communication

Objective: Ensure clear communication between the underwriter, broker, and client regarding renewal terms and any needed clarifications.

AI Functionality: AI-powered chatbots or email systems can handle basic inquiries and track responses from clients or brokers. The system also auto-generates follow-up reminders for client confirmation.

Example: A chatbot can field questions about specific exclusions in the renewal proposal, providing instant clarification and escalating more complex inquiries to the underwriting team.

Key AI-Driven Underwriting Workstation Features

An AI-enabled underwriting workstation centralizes and automates various aspects of the renewal process, helping underwriters focus on complex decision-making and strategic tasks.

Renewal Dashboard

  • Shows upcoming renewals, highlights priority clients, and flags cases requiring extra attention, such as high claims frequency.
  • AI-driven risk scores help underwriters prioritize high-risk renewals.

Reports Panel

  • Displays all key reports (APR, CMR, Loss Run) in one view, with AI-generated summaries and risk indicators for each report.
  • Visualizations like trend charts and loss ratios offer quick insights into account performance.

Automated Flags and Alerts

  • AI tags policies with specific risks, regulatory compliance needs, or claims patterns, assigning appropriate reviewers and sending notifications.
  • Flags such as Punitive Damages or High-Risk Activity are highlighted, helping underwriters prepare for additional reviews.

Client Communication Panel

  • Centralizes automated reminders, notifications, and client messages, allowing underwriters to access all communication within the workstation.
  • Integration with AI chatbots or automated email systems enables quick responses to client inquiries.

Automated Proposal Generator

  • AI gathers renewal details, including pricing, terms, and special conditions, to generate customized renewal proposals.
  • The proposal is formatted as a ready-to-send document for broker or client review.

Benefits of AI in Policy Renewal

Improved Accuracy in Risk Assessment

AI’s data analysis capabilities reduce the risk of human error in calculating renewal premiums, ensuring they align with the client’s updated risk profile.

Enhanced Efficiency

Automated reminders and proposal generation significantly reduce administrative tasks, allowing underwriters to focus on complex decisions.

Data-Driven Decision-Making

AI algorithms analyze claims data, loss trends, and account performance to provide more accurate and relevant renewal recommendations.

Seamless Client Experience

With automated reminders, instant proposal generation, and fast responses to client inquiries, AI enhances the renewal experience for clients, improving client satisfaction and retention.

Example Renewal Workflow Using AI-Driven Underwriting Workstation

  1. 60 Days Pre-Renewal: AI sends an automated reminder to the broker and client, outlining renewal requirements and documents.
  2. Report Compilation: AI gathers APR, CMR, and Loss Run reports, presenting summaries and visualized risk insights on the workstation.
  3. Coverage Assessment: The underwriter reviews AI-flagged risks and coverage recommendations, discussing potential adjustments with the client.
  4. Flag Handling: AI identifies any high-risk flags, notifying senior underwriters and adding review notes for specific cases (e.g., punitive damages).
  5. Proposal Submission: AI auto-generates the renewal proposal, populating fields with updated terms and premium adjustments, then sends it to the broker.
  6. Client Confirmation: An AI chatbot handles basic client queries, while the workstation tracks client responses and logs all communication.

Conclusion

The policy renewal process is essential for maintaining effective, profitable, and customer-centric insurance policies. By leveraging AI-driven underwriting workstations, insurers can streamline the renewal process from initial reminders to the final proposal submission. With automated report analysis, client communication tools, and risk flagging, AI not only boosts efficiency but also ensures that renewals are accurate, timely, and tailored to the client’s evolving needs. These technological advancements enhance client satisfaction and retention, ensuring that insurers can stay competitive in an ever-evolving industry.

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