Case Study: Implementation of a Modern AdTech Data Management Platform for a Leading AdTech Firm

Client: Leading AdTech Firm Consulting Company: VerticalServe

Objective The objective of this case study is to demonstrate the successful implementation of a modern AdTech Data Management Platform for a leading adtech firm. The solution encompassed the creation of an S3 Data Lake, Redshift data warehouse, integration of various data sources, and reporting using Tableau and a custom UI.

Background The adtech firm struggled to manage and analyze vast amounts of data from multiple sources, such as Google Analytics, social media platforms, and audience data. They sought a comprehensive data management platform that would consolidate and process this data, providing actionable insights to improve their advertising strategies. The firm engaged VerticalServe to design and implement the platform.

Solution VerticalServe designed and implemented a modern AdTech Data Management Platform that integrated data from various sources, stored it in a scalable and cost-effective manner, and provided advanced reporting capabilities. The solution included the following components:

1. S3 Data Lake: A centralized and scalable data storage solution using Amazon S3 to store raw data from various sources.
2. Redshift Data Warehouse: An Amazon Redshift data warehouse for structured storage, processing, and analysis of the consolidated data.
3. Data Source Integration: Integration of data from multiple sources, including Google Analytics, Facebook page and posts insights, Twitter data, YouTube analytics, Nielsen data, conversion data, page views, mobile app analytics, clicks data, multi-channel attribution, and audience data.
4. Reporting using Tableau and Custom UI: Advanced reporting and visualization capabilities using Tableau and a custom-built user interface.

Implementation VerticalServe began by setting up the S3 Data Lake to store raw data from the various data sources. They configured the data lake to automatically ingest and store data in a scalable and cost-effective manner.

Next, the team created a Redshift data warehouse to consolidate and process the data. They designed the schema to facilitate efficient querying and analysis, optimizing it for the adtech firm’s specific use cases.

The team then integrated the various data sources into the platform. This involved setting up API connections, data ingestion pipelines, and data transformation processes to ensure that the data was clean, consistent, and ready for analysis.

Finally, VerticalServe implemented advanced reporting and visualization capabilities using Tableau and a custom-built user interface. This enabled the adtech firm to easily access, analyze, and visualize their data, providing actionable insights to inform their advertising strategies.

Results With the successful implementation of the AdTech Data Management Platform, the adtech firm experienced the following benefits:

1. Unified Data Management: The platform consolidated data from multiple sources, simplifying data management and providing a single source of truth for the firm’s advertising data.
2. Scalability and Cost Efficiency: The S3 Data Lake and Redshift data warehouse offered a scalable and cost-effective solution for storing and processing large volumes of data.
3. Advanced Analytics: The platform enabled the adtech firm to analyze their data in-depth, uncovering valuable insights to optimize their advertising strategies.
4. Improved Reporting and Visualization: Integration with Tableau and the custom-built user interface provided advanced reporting and visualization capabilities, making it easier for the firm to understand and act on their data.

Conclusion The implementation of a modern AdTech Data Management Platform proved to be a successful solution for the leading adtech firm. VerticalServe’s expertise and effective execution allowed the firm to consolidate, manage, and analyze their advertising data more effectively, ultimately enabling them to make better-informed decisions and optimize their advertising strategies.

About:

VerticalServe Inc — Niche Cloud, Data & AI/ML Premier Consulting Company, Partnered with Google Cloud, Confluent, AWS, Azure…50+ Customers and many success stories..

Website: http://www.VerticalServe.com

Contact: contact@verticalserve.com

Successful Case Studies: http://verticalserve.com/success-stories.html

InsightLake Solutions: Our pre built solutions — http://www.InsightLake.com