Case Study: Informatica Data Warehouse to AWS Redshift Migration for a Leading AdTech Firm

VerticalServe Blogs
3 min readApr 24, 2023

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Client: Leading AdTech Firm Consulting Company: VerticalServe

Objective The objective of this case study is to demonstrate the successful migration of an Informatica Data Warehouse to AWS Redshift for a leading AdTech firm. The migration aimed to improve the scalability, performance, and cost-effectiveness of the firm’s data warehousing solution, enabling them to make better data-driven decisions and drive business growth.

Background The AdTech firm relied on an Informatica Data Warehouse to manage and analyze their vast amounts of data. However, they faced challenges related to scalability, performance, and cost, which limited their ability to effectively leverage their data assets. The firm engaged VerticalServe to migrate their Informatica Data Warehouse to AWS Redshift, a fully managed, petabyte-scale data warehouse service, to address these challenges.

Solution VerticalServe designed and implemented a migration plan for the AdTech firm’s Informatica Data Warehouse to AWS Redshift. The solution encompassed the following components:

  1. Assessment and Planning: A thorough assessment of the existing Informatica Data Warehouse, including data volume, schema, and performance metrics, to inform the migration plan.
  2. Data Migration: Extraction, transformation, and loading (ETL) of data from the Informatica Data Warehouse to AWS Redshift using AWS Data Pipeline and AWS Glue.
  3. Schema Migration: Conversion of the existing Informatica Data Warehouse schema to a compatible schema for AWS Redshift.
  4. Integration: Integration of AWS Redshift with the firm’s existing data ecosystem, including reporting and analytics tools.
  5. Optimization: Performance tuning and optimization of AWS Redshift to ensure optimal query performance and resource utilization.
  6. Monitoring and Maintenance: Setup of monitoring and maintenance processes to ensure the ongoing health and performance of the AWS Redshift data warehouse.

Implementation VerticalServe began by conducting a thorough assessment of the existing Informatica Data Warehouse, gathering information on data volume, schema, and performance metrics to inform the migration plan.

Next, the team used AWS Data Pipeline and AWS Glue to extract, transform, and load the data from the Informatica Data Warehouse to AWS Redshift. They ensured that the data was migrated accurately and efficiently, minimizing downtime and disruption to the firm’s operations.

The team then converted the existing Informatica Data Warehouse schema to a compatible schema for AWS Redshift, ensuring that the firm could continue to leverage their existing data assets and workflows.

VerticalServe integrated AWS Redshift with the AdTech firm’s existing data ecosystem, including reporting and analytics tools, allowing the firm to continue generating insights and driving data-driven decisions.

The team optimized the AWS Redshift data warehouse for performance, tuning query performance, and resource utilization to ensure that the firm could efficiently analyze their vast amounts of data.

Finally, VerticalServe set up monitoring and maintenance processes to ensure the ongoing health and performance of the AWS Redshift data warehouse.

Results With the successful migration of the Informatica Data Warehouse to AWS Redshift, the AdTech firm experienced the following benefits:

  1. Improved Scalability: AWS Redshift’s fully managed, petabyte-scale data warehouse service allowed the firm to scale their data storage and processing capabilities as needed, accommodating their growing data volumes.
  2. Enhanced Performance: The performance optimizations implemented by VerticalServe ensured that the firm could efficiently analyze their vast amounts of data, improving query performance and reducing latency.
  3. Cost-effectiveness: Migrating to AWS Redshift enabled the firm to leverage a more cost-effective data warehousing solution, reducing their overall data storage and processing costs.

About:

VerticalServe Inc — Niche Cloud, Data & AI/ML Premier Consulting Company, Partnered with Google Cloud, Confluent, AWS, Azure…50+ Customers and many success stories..

Website: http://www.VerticalServe.com

Contact: contact@verticalserve.com

Successful Case Studies: http://verticalserve.com/success-stories.html

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